If you’re going to San Francisco, be sure to check out our blog post on the best things to do in the Bay Area. There are plenty of iconic landmarks to discover and explore throughout the San Francisco Bay Area.
Explore Iconic Landmarks
Visit The Golden Gate Bridge
Golden Gate Bridge is tone of the most iconic landmark in the Bay area and the first thing you picture when someone says "San Francisco." And why wouldn’t it be? This iconic beauty spans 1.7 miles across the Golden Gate Strait like it owns the place (which, let’s be honest, it kinda does). Connecting the city to Marin County, it’s a marvel in engineering.
Built in 1937, the Golden Gate Bridge was once the world’s longest and tallest suspension bridge. Over 2 billion people have crossed it, including one very lucky Dr. Arthur Molinari, who scored a case of champagne and a hard hat for being the 1 billionth driver back in 1985.
These days, more than 100,000 cars zip across daily, while pedestrians and cyclists soak in those legendary views. Some choose to walk, others to bike, while many simply take in the view.
- Location: Golden Gate Bridge, San Francisco, CA 94129
- Hours: Pedestrian access varies by season (vehicle access 24/7)
- Cost: Free for pedestrians/bikes, with some tolls for vehicles
- Known for: Iconic red-orange span, bay views, engineering masterpiece
- Best time to go: Early morning for fog-draped drama or sunset for golden-hour magic
- Family-friendly? Absolutely—just hold onto tiny hands near the edges!
Dare to Be Dazzled!
Adventure awaits in San Francisco with high-energy Cirque du Soleil shows. Dive into a world of acrobatics and wonder.
Tour Alcatraz Island
Alcatraz Island earned its top spot, if you're putting together your list of the best things to do in the Bay Area. Just a short ferry ride from San Francisco, this rocky little island has a big reputation. Once home to some of the most feared criminals in the country, including none other than Al Capone.
After the prison shut its massive steel doors in 1963, Alcatraz transformed into a national park museum, drawing millions of visitors every year. Whether you're into history, sweeping scenic views, or that eerie thrill of walking a deserted cellblock at night (no judgment), it's a one-of-a-kind day trip.
Movie buffs, take note: this infamous slab of rock has had its Hollywood moment—Escape from Alcatraz, The Rock, and Point Blank all brought the island to the big screen.
- Location: Alcatraz Island, San Francisco, CA 94133
- Hours: Daily, 9:00 AM – 6:00 PM (hours may vary slightly seasonally)
- Cost: $53.25 per adult (includes ferry & audio tour) with discounts for kids, seniors
- Known for: Former federal prison, historic tours, national park status, museum
- Best time to go: Spring and fall (fewer crowds, clearer skies)
Walk Along Lombard Street
Lombard Street, famously known as San Francisco’s twistiest road. This short stretch between Hyde and Leavenworth packs eight hairpin turns into a single block, flanked by colorful flowerbeds and charming homes. You can climb to the top for sweeping views of the Bay, Coit Tower, and even the Bay Bridge.
- Location: Lombard Street between Hyde St. & Leavenworth St., San Francisco, CA 94109
- Hours: Open 24 hours
- Cost: Free
- Known for: “Crookedest Street in the World,” scenic views, flower-lined turns
- Best time to go: Early morning or weekday afternoons (fewer crowds)
- Family-friendly? Yes
Enjoy Cultural Experiences
San Francisco is full of rich cultural experiences that you can take home with you. We’ll guide you through some iconic neighborhoods, landmarks, and attractions.
Discover San Francisco's Chinatown
San Francisco’s Chinatown, the oldest and one of the most vibrant in North America, is where red lanterns, symbols of love, hope, and prosperity, hang while restaurants and tea shops add even more to the vibrancy of the neighborhood.
Don’t miss the Golden Gate Fortune Cookie Factory or Portsmouth Square, often called the “Heart of Chinatown.” If you’re lucky enough to be around San Francisco in late January or early February, the Chinese New Year Parade is an unforgettable spectacle.
- Location: Grant Ave & Bush St, San Francisco, CA 94108
- Hours: Open 24/7 (individual shops vary)
- Cost: Free to explore; attractions and food vary
- Known for: Chinese New Year Parade, Dragon Gate, shops
- Best time to go: Weekends or early evening for the lights and energy
- Family-friendly? Yes
Explore Fisherman's Wharf
Fisherman’s Wharf isn’t just a tourist magnet—it’s a full-blown San Francisco experience packed with salty sea air, clam chowder bread bowls, lobster, and a vibrant energy that will make for a fun-filled day.
But lean in, because this place has stories to tell. Back in 1849, this was the wild west of the waterfront, where Gold Rush dreamers and rough-around-the-edges sailors collided.
Fisherman’s Wharf attracts millions of people every year. Head to PIER 39—a small city unto itself with shops, restaurants, street performers, and unbeatable views of Alcatraz Island and the Golden Gate. Just a short walk away, Ghirardelli Square brings history to life with legendary chocolate that's been satisfying sweet tooth for over 160 years.
- Location: 505 Beach Street Ste 110, San Francisco, CA 94133
- Hours: Varies by attraction
- Cost: Free to explore; individual attractions vary
- Known for: Seafood, sea lions, Pier 39, historic waterfront
- Best time to go: Weekday mornings to avoid crowds
- Family-friendly? Yes—kids love the street performers and arcades
Visit the Exploratorium Museum
The Exploratorium is an iconic San Francisco spot that blends science, art, and human perception in ways that make you feel like a curious kid again, no matter your age. From the fog chamber to the indoor tornado and the oddly mind-bending monochromatic room, this place isn’t just a museum—it’s a playground for the brain.
Founded by Dr. Frank Oppenheimer (yep, younger brother of that Oppenheimer), the Exploratorium is perfect for a weekend day trip around San Francisco—especially if it’s your first time exploring the Bay Area’s more hands-on wonders.
- Location: Pier 15, The Embarcadero, San Francisco, CA 94111
- Hours: Tuesday–Sunday, 10 AM–5 PM (Adults Only After Dark: Thursdays, 6 PM–10 PM)
- Cost: General admission starts at $39.95 for adults | $29.95 for youth (4–17) & students, free for children 3 and under
- Known for: Interactive exhibits on science, art, perception, and technology
- Best time to go: Weekdays or early weekend mornings to avoid crowds
- Family-friendly? Yes
Experience Natural Beauty
One of the most rewarding ways to experience this natural beauty is to head for the hills and explore the hiking trails. From gentle strolls with panoramic views to challenging ascents through lush forests, there's a trail for every fitness level and preference.
Whether you're seeking a challenging trek, a peaceful nature walk, or simply a chance to breathe in fresh air and marvel at the landscape, the San Francisco Bay Area's surrounding natural beauty offers an unforgettable outdoor experience. Remember to bring plenty of water, wear appropriate footwear, and check trail conditions before you go.
Hike in Muir Woods
Muir Woods National Monument is one of the best weekend day trip to take in the Bay Area. Just a short drive from San Francisco, this small but mighty national park on the side of Mount Tamalpais is home to towering coastal redwoods—some over 1,000 years old.
Walking here feels like stepping into a still, sacred place that time forgot. Whether you're hiking with friends, on a solo recharge mission, or introducing someone for the first time to ancient trees, Muir Woods delivers sweeping views, crisp forest air, and a sense of awe that sticks with you.
- Location: 1 Muir Woods Rd, Mill Valley, CA 94941
- Hours: Daily, 8 AM – Sunset (varies seasonally)
- Cost: $15 per adult (16+) | free for children under 15 | reservations required for parking/shuttle
- Known for: Ancient coastal redwoods, tranquil trails, national park beauty
- Best time to go: Early morning or weekday for fewer crowds
- Family-friendly? Yes
Relax in Napa Valley
Napa Valley is one of the best things to do in the Bay Area for a weekend escape. Just outside San Francisco, this iconic region is home to more than 400 wineries, rolling vineyards, and some of the most beautiful views in the state.
You can explore on your own or book a guided wine-tasting tour and let the pros handle the pours. Either way, don’t miss the chance to take in the sweeping scenery, especially in the fall!
- Location: Napa Valley, CA (Approx. 50 miles north of San Francisco)
- Hours: Varies by winery, typically 10 AM–5 PM
- Cost: Varies by winery
- Known for: World-class wine, vineyard views, wine tours, Cabernet Sauvignon
- Best time to go: Spring and fall for smaller crowds and scenic colors
- Family-friendly? Partially (many wineries are 21+, but some are kid-friendly with outdoor space or food options)
Stroll Through Sausalito
Sausalito offers a calm, scenic escape with some of the most beautiful views in the Bay Area. Wander the waterfront promenade lined with art galleries, coastal cafés, and quirky boutiques. The docks are home to Sausalito’s famous floating homes, colorful wooden houseboats that feel like part artist retreat, part storybook village.
For a special weekend experience, plan your day trip around Labor Day for the Sausalito Art Festival, one of the oldest and most beloved art events in the state.
- Location: Sausalito, CA 94965 (via US-101 N from San Francisco)
- Hours: Open 24/7 | shops and galleries typically 10 AM–6 PM
- Cost: Free to explore | shopping, tours, and dining vary
- Known for: Waterfront views, floating homes, Sausalito Art Festival
- Best time to go: Weekend mornings or golden hour in the evening
- Family-friendly? Yes
Engage in Urban Adventures
Beyond San Francisco, the Bay Area encompasses numerous surrounding communities. Venture off the peninsula to discover these vibrant urban centers.
Explore Silicon Valley
Silicon Valley is one of the best things to do in the Bay Area if you're into innovation, design, and the future of how we live. Around San Jose and Mountain View, you’ll find a small but mighty collection of tech landmarks, interactive exhibits, and museums where the past, present, and future of technology come alive.
The Computer History Museum, where everything from the world’s first computers to artificial intelligence is on display. Want a deeper dive? Book a Silicon Valley tour to see iconic campuses like Google, Meta, or Apple up close—perfect for tech fans visiting for the first time or just curious about what’s behind those sleek glass walls.
- Location: 1401 N. Shoreline Blvd. Mountain View, CA 94043
- Hours: Varies by location; Computer History Museum open Wed–Sun, 10 AM–5 PM
- Cost: Many tech campuses are free to view from outside | museum tickets are $19–25
- Known for: Global tech HQs, innovation history, Computer History Museum
- Best time to go: Weekdays for fewer crowds, weekends for a relaxed day trip
- Family-friendly? Yes
Discover Berkeley's Vibrant Scene
Berkeley brings bold ideas, rich history, and world-class flavors to the East Bay. Around San Pablo Avenue and North Shattuck, you’ll find the famous Gourmet Ghetto, the birthplace of California cuisine and one of the best things to do in the Bay Area for food lovers.
Taste your way through icons like The Cheese Board Collective and Chez Panisse, or sip a cup from the original Peet’s Coffee, a coffee chain that first opened in this bohemian town. Berkeley’s cultural energy doesn’t stop at the table—its small galleries, street art, and live music venues reflect the city's progressive spirit.
Don’t miss a stroll through the UC Berkeley campus, where the sweeping views and historic buildings are reason enough to spend an afternoon (even if you’re not a student).
- Location: Downtown & North Berkeley, CA 94709
- Hours: Varies by business; most shops/restaurants open 10 AM–9 PM
- Cost: Free to explore; dining and performance prices vary
- Known for: Gourmet Ghetto, UC Berkeley, arts scene, Peet’s Coffee
- Best time to go: Weekend afternoons or early evening for dinner/nightlife
- Family-friendly? Yes
Visit Oakland's Art District
Oakland’s Art District is the only destination for a vibrant dose of expression and culture. It’s one of the best things to do in the Bay Area if you crave creativity. Around San Pablo Avenue and Uptown, you’ll find more than 50 galleries, stunning murals, and a powerful street art scene that gives this iconic neighborhood its pulse.
The Oakland Museum of California is home to nearly 2 million objects that explore state history, art, and natural science. For an afternoon of reflection and discovery, stop by the African American Museum and Library. And when night falls, catch a film at the Paramount Theater or end your day with live jazz at Yoshi’s in Jack London Square.
Want even more educational fun around the Bay Area? Check out our list of the best Bay Area museums!
- Location: Uptown Oakland, Broadway & Telegraph Ave, Oakland, CA 94612
- Hours: Most galleries open Wed–Sun, 11 AM–6 PM; Museum: Wed–Sun, 11 AM–5 PM
- Cost: Free to explore the district; Museum admission $16 adults / $7 youth
- Known for: Street art, Oakland Museum of California, Black history archives, jazz clubs
- Best time to go: Weekend afternoons or Friday night for Oakland Art Murmur
- Family-friendly? Yes
Savor Culinary Delights
San Francisco boasts a rich and diverse culinary scene, making it a foodie's paradise with every cuisine imaginable. To fully experience the Bay Area's gourmet offerings, be sure to visit these notable establishments.
Taste Local Food in San Francisco
If you’re hungry for one of the best things to do in the Bay Area, start with your taste buds. San Francisco’s food scene blends global flavor with local soul. Think small neighborhood eateries and iconic markets. The city offers a plate for every palate.
Start at the Ferry Building Marketplace, a foodie haven serving up fresh oysters, handcrafted cheeses, and locally roasted coffee—all with sweeping views of the Bay.
Around San Francisco’s Chinatown, you’ll find dim sum parlors that have been around longer than some state parks. Meanwhile, over in the Mission District, the taquerias turn out burritos and tacos so good they’ve earned international fame.
Enjoy Wine Tasting in Napa Valley
Napa Valley’s iconic wineries like Robert Mondavi, Stags’ Leap or Duckhorn are worth the drive. There, expert sommeliers help you discover flavors that stretch across the region and around the world. Time it right with the Napa Valley Wine Harvest Festival in the fall, and you’ll be in for a treat that goes beyond the glass.
- Location: Napa Valley, CA (Robert Mondavi Winery – 7801 St Helena Hwy, Oakville, CA 94562)
- Hours: Most wineries open daily, 10 AM – 5 PM (Check individual wineries for details)
- Cost: Tastings range from $25 – $100+ per person
- Known for: World-class wine, scenic vineyard views, Wine Harvest Festival
- Best time to go: Late summer to early fall (especially during harvest season)
- Family-friendly? Some wineries welcome kids; check in advance
Explore Food Markets at Pier 39
PIER 39 is more than just a hotspot—it’s foodie heaven. Sink your teeth into a steaming bowl of clam chowder nestled in a sourdough bread bowl, then stroll toward the snack stalls for churros, gelato, or freshly cracked crab. You can switch between gourmet food and delicious options from food trucks. There’s plenty to enjoy on the pier!
- Location: Pier 39, The Embarcadero, San Francisco, CA 94133
- Hours: Daily, 10 AM – 10 PM (Individual shops and restaurants may vary)
- Cost: Free entry; food prices vary by vendor
- Known for: Seafood, clam chowder in sourdough bread, waterfront dining, street performers
- Best time to go: Weekend afternoons or early evening for sunset views
- Family-friendly? Yes
Participate in Outdoor Activities
Experience the outdoor wonders of the Bay Area, where every turn reveals a new opportunity for adventure and discovery. From breathtaking natural landscapes to vibrant urban escapes, the region offers an unparalleled array of experiences waiting to be explored.
Bike Across Golden Gate Bridge
Renting a bike and riding your way to iconic landmarks like the Golden Gate Bridge is a rite of passage. It’s more than just a scenic route; it’s an expression of what makes San Francisco unforgettable. Plan your day carefully, as San Francisco is well known for its steep streets, you’ll want to go downhill as much as possible.
The bridge delivers jaw-dropping, sweeping views of Alcatraz Island, the Bay, and the hills around San Francisco. On clear days, you’ll catch glimpses stretching toward Angel Island and even out to the Pacific.
- Location: Golden Gate Bridge, San Francisco, CA 94129
- Hours: Open 24/7 for pedestrians and cyclists
- Cost: Free to bike or walk across; bike rentals from ~$30/day
- Known for: Iconic architecture, panoramic city and bay views, popular biking route
- Best time to go: Morning or early afternoon on a clear day
- Family-friendly? Yes (with older kids comfortable on bikes)
Walk Along San Francisco's Beaches
San Francisco is home to numerous beaches, so kick off your shoes and feel the sand between your toes. Here are a few of our favorites:
- Baker Beach: Offers stunning views of the Golden Gate Bridge.
- Ocean Beach: Located at the western edge of Golden Gate Park, it's ideal for a serene walk.
- Stinson Beach: A 35-minute drive from the Golden Gate Bridge in Marin County, perfect for an afternoon visit.
Beyond the beaches, Lands End provides winding trails in Lincoln Park with panoramic coastal vistas.
Baker Beach
- Location: Gibson Rd, San Francisco, CA 94129
- Hours: 24 hours daily
- Cost: Free
- Known for: Stunning views of the Golden Gate Bridge, photography, sunbathing
- Best time to go: Clear afternoons or sunset
- Family-friendly? Most areas (note: northern end is clothing-optional)
Ocean Beach
- Location: Great Hwy, San Francisco, CA 94121 (western edge of Golden Gate Park)
- Hours: 24/7
- Cost: Free
- Known for: Serene walks, sunset views, bonfires (in designated fire pits)
- Best time to go: Morning or sunset
- Family-friendly? Yes
Stinson Beach
- Location: 3514 Shoreline Hwy, Stinson Beach, CA 94970
- Hours: 9 AM – closing time varies seasonally
- Cost: Free; parking can be limited
- Known for: Swimming, picnicking, weekend day trips
- Best time to go: Weekdays or early on weekends
- Family-friendly? Yes
Lands End
- Location: 680 Point Lobos Ave, San Francisco, CA 94121
- Hours: Trails open 24/7 | visitor center 9 AM – 5 PM
- Cost: Free
- Known for: Coastal hiking trails, dramatic cliffs, views of the Pacific and Golden Gate
- Best time to go: Morning or late afternoon
- Family-friendly? Yes (some steep areas—use caution with young kids)
Hike the Trails in Marin Headlands
The Marin Headlands are located just across the Golden Gate Bridge. This coastal gem is one of the best things to do in the Bay Area if you’re into sweeping views, rugged trails, or a little cardio with your sightseeing.
First-time hiker? Take the Tennessee Valley Trail, an easygoing path that winds its way to a tucked-away beach perfect for a quiet picnic or some reflective ocean gazing. Want a bit more challenge? Tackle Hawk Hill, where the trail rewards you with panoramic views of the city, the bay, and the bridge in all its glory.
- Location: 948 Fort Barry, Sausalito, CA 94965 (Golden Gate National Recreation Area)
- Hours: Sunrise to sunset daily
- Cost: Free
- Known for: Scenic coastal trails, views of the Golden Gate Bridge, World War II military ruins
- Best time to go: Clear mornings or late afternoons for optimal views | weekends for Hawk Hill raptor watching (seasonal)
- Family-friendly? Yes – trails vary in difficulty, and there are options for all ages
Discover Unique Attractions
Discover fun ideas to maximize your time in the Bay Area, focusing on attractions exclusively within San Francisco.
Ride San Francisco's Cable Cars
San Francisco’s cable cars are more than just photogenic—they're the last manually operated cable car system in the world. Out of what was once a sprawling network, three lines remain: Powell-Hyde, Powell-Mason, and California Street. Each has its backdrop, from bayfront views to historic landmarks.
These charming trolleys clatter up and down the city’s famously steep hills, offering sweeping views of Nob Hill, North Beach, and beyond. For anyone visiting for the first time (or even the tenth), it’s one of the most memorable and fun ways to experience the city’s classic charm.
- Location: Powell Street turnaround (Powell & Market St, San Francisco, CA 94102), among other stops
- Hours: Daily, 7:00 AM – 10:30 PM
- Cost: $8 per ride (single fare), day passes available via MuniMobile
- Known for: Historic cable car rides, steep hills, scenic city views
- Best time to go: Early morning or late evening to avoid long lines
- Family-friendly? Yes – kids love the open-air experience, and it's safe with adult supervision
Plan Your Visit
Planning is one of the most important parts of a vacation. Here are some tips on making the most of your Bay Area experience.
Find the Best Time to Visit Bay Area
The Bay Area shines year-round, but timing can shape your experience.
Spring is ideal for mild weather and lighter crowds, great for exploring Golden Gate Park or hiking in Marin. Summer offers longer days and coastal views, but bring layers for the famous San Francisco fog. Fall brings clear skies and fewer tourists, while winter is quieter and perfect for museums and cozy neighborhood strolls.
If mild weather and fewer crowds are your thing, head here in spring. If you love to spend time outdoors under the sun, summer is a fantastic time to visit. But be sure to bring layers—yes, even during the summer, because as Mark Twain once said: “The coldest winter I ever spent was summer in San Francisco.”
Discover Free Activities in the Bay Area
Although the Bay Area is known for its high cost of living, many affordable activities are available. Take a walk through Golden Gate Park, catch sweeping views from Twin Peaks, explore the murals in the Mission District, or visit the sea lions lounging at Pier 39—all free Bay Area experiences.
Learn About the Bay Area's History
Explore the Bay Area’s rich history by visiting its iconic sites. From the legendary Alcatraz Island to Mission Dolores, each spot reveals a unique story.
Discover the Gold Rush days, Silicon Valley’s rise, and the ’60s cultural revolution through engaging exhibits and guided tours.
Consider Traveler Perspectives
Want to do it all, but can’t find the time? Experiencing all the Bay Area has to offer can be a challenge. Here are some tips to help you maximize your visit.
Explore as a Solo traveler
The Bay Area offers a diverse range of activities for solo travelers, catering to various preferences. Whether you seek a peaceful nature escape or an urban adventure, this region has much to offer.
Explore the tranquil Muir Woods for a serene retreat, or immerse yourself in the vibrant city life with a walking tour of San Francisco, where you might encounter other explorers. Bustling areas such as Pier 39, North Beach, and the Mission District provide safe and welcoming environments for all visitors.
Enjoy Family-Friendly Activities
There are so many things for kids to enjoy in the Bay Area for families. Visit the California Academy of Sciences or the San Francisco Zoo to see adorable animals. Pier 39 is a vibrant and bustling spot with numerous dining choices and activities to keep your little ones entertained.
Discover Budget-Friendly Options
Don't let San Francisco's reputation for being pricey keep you from enjoying the Bay Area. You can find discounted museum admissions and free events throughout the city.
Stroll through Golden Gate Park’s gardens, explore the vibrant murals of North Beach, or enjoy the panoramic views from Bernal Heights Park—all great budget-friendly ways to experience the Bay Area.
Discover the Bay Area's Wonders
California's bustling Bay Area offers multiple activities and sights, making it challenging to experience everything in one go. This provides an excellent reason to plan a return visit.
If you’re looking for something to do, this list is a great place to start. Want to add a unique flair to your visit? Why not grab tickets for one of our shows in San Francisco? Similar to the Bay Area's numerous attractions, our shows are filled with endless excitement.
From historical sites to outdoor adventures and culinary delights, the Bay Area caters to all interests. Enjoy!